Monday, 6 August 2012


Woooop Woooooooop thank you Illamasqua! 
The inflation of cosmetic and beauty products in Australia is astronomical sometimes 3 times the price of the same products in The US and UK.
Everyone knows how to find products online for a US dollar prices and cut out local Australian retailers and department stores but that will end in tears for our local economy.

Let's hope Illamasqua 'Fair Price of Beauty' Campaign resonates and makes the 4 huge dominating cosmetic companies change their pricing.

How can you help fight for a fair price?

Illamasqua have promised to drop their prices in Australia but they need to know that by doing so people will buy their products. I think it is tough to promise Illamasqua that we will buy the products when we don’t know exactly how much they are planning to drop them, but either way this is a great campaign and I think we should all be signing the petition if at least to send a strong message to the Australian beauty market that inflated prices are not welcome. Here are some ways to help this campaign:
  1. Sign the petition
  2. Watch the campaign film (it is less than a minute and a half).
  3. On Twitter, use the #FightForAFairBeautyPrice hashtag whenever talking about the campaign. And talk about it a lot!!
  4. Visit the Illamasqua Australia Facebook Page and tell them what you think of this campaign.
  5. And lastly, get on Twitter, Facebook and any other avenue you know of and tell other beauty brands that this is what we want from them. We want them to take a stand and cut their prices.

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